Bajco Digital

Your marketing, run by people who run restaurants.

Bajco Digital is the marketing arm of a 275-restaurant operator. One accountable partner for content, design, video, channels, performance and reporting — instead of six.

Tell us about your company Or book a 20-minute call

Scroll Strategize. Create. Deliver.

Bajco Group is the largest privately held franchisee of a major national pizza brand, and the 58th-largest franchised restaurant operator in the US.

Restaurant Finance Monitor, 2026

0restaurants operated 0employees 0operating businesses 0founded

The reality

Local marketing is fragmented by design.

If you run multi-unit, you already know the shape of this. The co-op picks the agency, not the operator — so one marketing director can end up working across six or seven of them at once, none of whom talk to each other.

Franchisor creative approval runs four to five days. Sometimes two weeks.

~~Waiting~~4–5 days

E-blasts need two days’ notice, so nothing can react to a slow Tuesday.

~~Lead time~~2 days’ notice

Fundraiser redemptions get tallied by hand, if they get tallied at all.

~~Reporting~~By hand

Sponsorships run for a full season with no way to see what came back.

~~Visibility~~A full season

Every agency has its own intake, its own timeline, its own reporting format.

~~Formats~~Six of each

None of that is a talent problem. It’s a structure problem.

Why us

Nobody else selling restaurant marketing also runs restaurants.

Built by an operator

Plugged into the rest of the stack rather than sitting beside it. One partner who already carries the same numbers you do.

275+ locations

We read the same comps you do, close the same P&Ls, and sit in the same franchisor approval queues. When we put a campaign together, we already know what it does to a Friday night on the make line.

And we already own the rest of the stack

Nobody running restaurant marketing also sells the ordering layer, the back-office automation, the accounting and the call centre those same locations need. Bajco already does — as separate companies, under one roof.

What you actually get

One queue. Every market. Dates against everything.

Bajco Digital — request queue This weekAll marketsReporting

~~MARKETS~~ All markets 18 Boardman, OH 4 Youngstown 3 Pittsburgh 5 Erie 2 Co-op requests 4

REQUESTMARKETSTAGE DUE

Q3 LTO flyer — two-toppingEDDM, 12,000 households Boardman, OH In design Aug 22

Recruitment reel — 3 storesVertical cut, 24s Youngstown Franchisor review Aug 25

Fundraiser night — school packFlyer, social, redemption codes Pittsburgh Live Sep 04

Grand opening — store 214Signage, paid social, e-blast Erie Scheduled Sep 11

Co-op creative adaptationSix markets, one master Co-op With franchisor Sep 15

18 open requests

on time 94%

One intake, one point of contact, one timeline.

What we do

Six areas of work. One team.

Content

Local copy, offers, menu messaging and LTO campaigns, written for the market they run in and built to pass franchisor approval first time.

Design

Store collateral, EDDM pieces, digital creative and brand-compliant assets, produced to the franchisor’s spec.

Video

Short-form for social, recruitment spots, LTO teasers and store openings. Shot and cut in-house.

Channel management

Paid social, search, listings, reviews and community, managed per market rather than per store.

Performance

Campaign tracking, redemption reporting and one dashboard covering every market you operate.

Client success

One intake, one point of contact, one timeline — including the franchisor approval queue. We sit in it so your director doesn’t.

How it works

Every request goes through one queue.

Three steps, and the middle one is the whole product. Six intakes, six timelines and six reporting formats become one.

01 · Onboard

We map what you already have

Your markets, co-ops, store list and brand assets, plus access to the franchisor portals. About two weeks.

02 · One intake

Every request enters the same queue

Whether it’s a single flyer or a full quarter. Nobody chases six agencies for status.

03 · Delivery and reporting

Work ships on a published timeline

Physical fulfilment is coordinated and paid on your behalf. Everything reports to one place.

Inside Bajco Group

The rest of what your locations need is already in the building.

Bajco Group runs nine operating businesses. Four of them already sell to multi-unit restaurant groups — which is the reason marketing was worth adding.

BE-Solutions

Finance, accounting, HR and payroll for multi-location businesses.

T-Sourcing

Call centre, CX and Voice AI. 5,500+ agents supporting 3,000+ QSR locations.

Meal Dynamics

Agentic AI for the back office: AP, repairs, expenses, vendor management.

Ezra AI

Voice and digital ordering across phone, SMS, drive-thru and online.

You don’t have to buy any of it to work with us. It’s just there when you need it.

Straight answers

Five things worth asking first.

Short answers. If one of these is the reason you have not moved, say so on the call.

Then the co-op is the client, not the store — and a co-op’s work can’t be split between two agencies. Tell us the market and we’ll tell you honestly whether there’s a way in this year or whether it’s a conversation for the next contract cycle.

Three locations is a real conversation. Below that, the co-op structure usually means you’re better served by whatever your market already runs.

Yes. What we know is multi-unit QSR, not one brand.

An agency. Bajco Group builds software too, but that’s a different company and you never have to touch it.

It depends on store count, how many markets, and how much physical fulfilment is involved. We’d rather give you a real number on the first call than a range that fits nobody.

Talk to us

Tell us about your company.

Store count, the markets you’re in, and what isn’t working. We’ll come back with what we’d actually do — and whether we’re the right fit.

One intake, one point of contact, one timeline. We sit in the franchisor approval queue so your director doesn’t. A real number on the first call, not a range that fits nobody.